Our Story
Founders at Heart
Snack Buddies are Childhood Favorites, All Grown Up
We're childhood best friends who met in kindergarten at snack time. Eventually we had to grow up and get real jobs, so, naturally, we started making ice cream.
That idea became Yasso. We rethought classic indulgences using real ingredients and smarter formulations to deliver fewer calories, less sugar, and more protein without sacrificing enjoyment. What started as a simple insight grew into a beloved brand, reshaped a category, and was ultimately acquired by the world's largest ice cream company.
Once an entrepreneur, always an entrepreneur. Years later, our focus shifted to everyday snacks for kids. Muffins and baked snacks are household staples, but they're often loaded with sugar and light on real nutrition. We saw an opportunity to bring the same product-first discipline to a category that hadn't meaningfully evolved.
Snack Buddies was born. We took familiar baked snacks and reworked them with less sugar, more protein, and hidden veggies, while keeping the taste and texture kids expect. We freeze them on purpose to avoid preservatives, artificial ingredients, and staleness. Because those things? So uncool.
The result is a modern snack brand built by parents, founders, and big kids, designed for today's families to feel good about buying again and again. Thank you for the opportunity to be in your stores and part of your customers' snack time.
— Drew & Amanda, Founders
Years in the Baking
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2022
The Idea Phase:
How do we make muffins and baked goods have more nutritional value for our kids
-
2023
Learning Phase:
Post Yasso to Unilever, back to our founder roots.. learn, learn, learn.. and then act
-
2024
R&D Phase:
No artificial anything, packed with veggies, less sugar, more protein.. taste, taste, taste test!
-
2025
Scaling Phase:
Perfect formulas, build the brand identity, ramp up supply chain while building the team
-
2026
Launch Phase:
The kids are sneaking into samples, ready to launch!
Frozen on purpose
Why We Freeze Them
Yes, we're frozen on purpose. It's how we keep Snack Buddies free of preservatives, stabilizers, mono- and diglycerides, sodium stearoyl lactylate, and polysorbate 60. Thawsome in 15 minutes, no shortcuts taken to get there.
- No preservatives
- No stabilizers
- Thaws in 15 minutes
Mini muffins were the snack of our childhood. We rebuilt them from scratch - clean ingredients, better nutritionals, an unbelievable taste, and approved by the toughest critics we know: our own families and kids
What Makes Us Different
*Comparison is 8g sugar / 4g fiber per serving vs. 17g sugar / <1g fiber per serving in the leading mini muffin brand.
Meet the Flavors
A whole crew of better-for-you snacks, built for lunchboxes, road trips, and everything in between.
My kids think they're treats, and I love that each box sneaks in protein and veggies without tasting like a compromise.
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